« An international boost for South Africa | Main | Dear Klingons, »
July 07, 2004
Who's to blame?
I spotted this billboard on Marlboro Drive the other day...
...and was most amazed at what I saw when I drove past it.
So who takes responsibility for this? Media Power for not understanding the contents of the ad, or if they did, why would they flight an ad which makes such an obvious statement, onto a board with two sides? Or do we blame BBC World and DStv for not checking, or for using a company who would make such a balls-up?
Posted by Don at 01:05 PM in Marketing, Out & About | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452464069e200d8343d077a53ef
Listed below are links to weblogs that reference Who's to blame?:
Comments
I would say that the media buyer/agency for BBC is at fault. It is up to them to develop site specific content. Of course, ears should be boxed over at the clients office too...!
Posted by: Rich...! | Jul 7, 2004 9:50:08 PM
You have to wonder if the agency was sold on a single-sided board and then screwed over, or if they're just too dense to realise that there are actually two sides.
Posted by: Don | Jul 8, 2004 9:39:36 AM
