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"circular and boring"

In keeping with today's pattern of quoting the big-guns, I'm about to quote the biggest of 'em all.

I don't usually blog about blogging, because it's circular and boring.

Seth's was commenting on the plog concept as advocated by Amazon (worth a read, but not really the point of this post), what I want to comment on is the point above. I couldn't agree more. I find blogs about blogging rather dull, repetitive and incestuous. Steve Rubel started off really strong, but now I'm struggling to read his stuff.

How sustainable is this? Are blogs about blogs destined to become a beginners guide to..., an online blogging for dummies? If not, then what? The odd post on the topic is great, but if that's all you have to say, it's going to wear thin pretty soon.

"Imho" anyway...!

Posted by Rich...! | Permalink


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Why are you struggling?

Posted by: Steve Rubel | 16 Jul 2004 23:05:57

Steve, I guess I struggle for two reasons, firstly I find the content (or at least the sentiment) fairly repetitive, secondly, when it comes to me anyway, I feel that you're preaching to the converted

Before replying to your question, I guess I did owe you more of an explanation in the post itself, I went back and read all your recent material just so as to clarify my answer in my head. I had never really questioned why I went from eating your every word, to a daily skim of the headlines. What I have guessed is that two kinds of people (seem to) read your blog.

The first are PR professionals, albeit generally bloggers themselves. These guys are your bread and butter; they pick up the nuances in content that may well be missed by the second group. This group, of whom I am one, are bloggers with a passion for business (albeit not always reflected in their writing), I can really only speak for myself here, but I find the content repetitive. I really enjoy your writing style, but would love see you write about a variety of topics, traditional PR for one; to read your blog you would be forgiven for thinking that it was a case of "off with the old and on with the new". We both know this isn't the case.

Lastly, but this is a different thing really, there are too many posts for my liking, just like choice in a supermarket, when presented with too much, I move on. I have a limited time, and lots to read. I'd love it if you had a summary blog written once a day, that recapped your thoughts in brief for the less discerning reader i.e. me.

../Ant, D'ave, we've discussed this at the office, what are your thoughts?

Posted by: Rich...! | 17 Jul 2004 12:43:32