« :) | Main | I Power Blogger (and TypePad) »

Discrepancy with the man

Seth wrote an interesting bit as a response to Larry Light from McDonalds trading in of monolithic marketing in favour of a more narrative 'brand journalism'. I agree with what the man has to say, and this post is not about the marketing issue that Seth's post was actually about. This is regarding 2 of the suggestions he offers to McDonalds as irreverent ideas.

Coke phased out in favour of ice tea? McDonalds is and always will be a place to get cheap and convenient food, no matter what those atrocious 'i'm lovin' it' ads tell you. If I want healthy food, I won't go to Micky's and I'm comfortable with that. There are plenty of places I can go. And by Jove, if I'm eating junk, I'll go the whole hog, and get me a Coke, too. Additions, maybe. No Coke?

Seth also recommends giving out copies of 'SuperSize Me!', to customers when they buy the new, low sugar ice tea. I'm all for honesty, but that's a little extreme. Firstly, if I'm actually buying a McDonalds burger, I don't want to be reminded of what their food is doing to me, in the same way that I would not appreciate someone giving me a free trachea pipe with every box of 'light' cigarettes I buy. Besides, no-one's going to believe it: they're publicly fighting the movie. Secondly, why not give out something useful? Like a 'McDonalds Healthy Alternative' collectable recipe selection, one of which you receive when purchasing your food. You can build up a little collection of ideas that you can get at McD's, but can make at home, too (if logo'd nicely, it might also chase the food-maker out of the kitchen, and into McDonalds, as an easy alternative to cooking themselves). Catchy, clever, useful (and Rich...!'s idea).

I do quite like the idea of adding unique menu additions to every store, based on the store's decision. It would make every McDonalds branch a slightly different experience, and maybe encourage people to hit the joint more. Because they can try something their local doesn't offer. It would also possibly humanise the giant a little more.

Note: This post began as a questioning of Seth's logic, and ended up becoming an anti-MacDonalds rant. It didn't make sense, and I changed it, so now you can hopefully enjoy it as it was meant to be! Lucky you.

Posted by D'ave | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452464069e200d8345f1e0969e2

Listed below are links to weblogs that reference Discrepancy with the man:

» W3 Search Engines XML from People/Web Search
... meta-search engine, includes a submission page, searching for people and ... Alex - Alex Catalogue of Electronic texts (previously Gopher Catalog of ... [Read More]

Tracked on 28 Mar 2006 03:24:20

» MP3 File Search from The Mp3Database
Download mp3 audio music and song lyrics. Mp3 search engine to music links for free download ... Quick Database Search search in 250209 mp3 entries ... [Read More]

Tracked on 29 Mar 2006 21:34:14

» Get A Free Catalog from Online Catalog
Phrase Search Catalog Quick Add Request a Free Catalog ... [Read More]

Tracked on 30 Mar 2006 13:18:10

» MP3 Downloads, Full Albums, Latest Hits, MP3 Search from Global Media Search Engine
Big Mp3 Archive, Mp3 Search, Mp3 Albums, Mp3 Songs, Mp3 Software, Mp3 Traffic Exchange, Advertising... [Read More]

Tracked on 9 Apr 2006 18:44:16

» Full Albums Archive from MP3 Album Finder
Enter Artist or Song or Album name to search: ... Download VA - –усска€ коллекци€ 4 «олотой шл€гер 70 х (1973 1979) mp3 ... [Read More]

Tracked on 9 Apr 2006 22:38:14

» History: 60th Anniversary of the Atomic Bomb from crevasse and
Cloud Nuclear Test Image Gallery Related: National Atomic Museum Trinity Site Trinity Atomic Website Wikipedia [Read More]

Tracked on 3 May 2006 18:09:34

» Profile: Yoshihiro Kawaoka from a fiercely productive
state of jetlag, Yoshihiro Kawaoka is a fiercely productive flu researcher. Wonder what he could accomplish with a little [Read More]

Tracked on 7 May 2006 17:53:15

» College Opportunities Online Locator from Search the Web
Search by criteria. Search by location, program, or both. By Location - Select up to 12 States or a Geographic Region ... [Read More]

Tracked on 23 May 2006 15:37:18

» Eircom still in talks as earnings flat from profit on the
year to the end of March, up from ?88m a year earlier, helped by a ?52m profit on the sale of property. The company said [Read More]

Tracked on 24 May 2006 12:17:51

» Corporations Were Prepared for Immigrant Rallies from ost Were Prepared
ost Were Prepared for Labor Slowdown [Read More]

Tracked on 24 May 2006 18:25:16

» David Moore: Rest Is Best, but Mavs Still Have a Test from round, which
hands. Here's one beginning to emerge as the Mavericks wait for the second round, which should start before Memorial [Read More]

Tracked on 25 May 2006 18:52:23

» Italian Charms from ItalianCharms -- Search results
Italian charms has stainless links from companies by Zoppini, Boxing, ReFlorence, Puzzle, Ryry, Talexia & Unodomani... [Read More]

Tracked on 27 May 2006 06:54:26

» Superstitious Arenas Outshines LeBron in Victory from was at fault.
series about shattered, Gilbert Arenas found solace in the only force of the universe that mattered to him at halftime: superstition. [Read More]

Tracked on 28 May 2006 12:06:29

» Top Five Fixes for the CIA from emo to New CIA
emo to New CIA Director [Read More]

Tracked on 30 May 2006 03:10:34

» Magic Attempting to Jump up in Draft from the ORLANDO SENTINEL.
28 NBA draft and, according to league sources, have talked to two teams in hopes of improving their [Read More]

Tracked on 10 Jun 2006 02:11:46

» Stop Drinking Poison - How Do You take Your Water? With or Without Arsenic ? Making Safe Water Also Makes for Career Opportunity from tabletop style
tabletop style pitcher filter that removes Arsenic and toxic heavy metals in drinking water. (PRWEB Jun 8, 2006) [Read More]

Tracked on 11 Jun 2006 15:02:57

» Vonage Hangs up on IPO, Mastercard Masters IPO from POs: Disappointing
POs: Disappointing & Exciting Debuts [Read More]

Tracked on 12 Jun 2006 20:58:43

» Nelson Recognized for Epidemiologic Work from elson Recognized
elson Recognized for Epidemiologic Work [Read More]

Tracked on 16 Jun 2006 17:08:24

» 'A glass of red wine every day prevents deafness' from wine can help
(11th May 2006). This assertion does not appear to be based on any direct evidence relating the effects [Read More]

Tracked on 22 Jun 2006 06:30:06

Comments

First, well done to D'ave for defending his right to eat junk food at McD's, we know this was tough for the guy as he will never actually darken their doorstep (unless drugged and tied up - he will be kicking and screaming though) - props!

Also, the more I think of the collectible recipe card idea, the more I like it. It's viral, it's remarkable, and it works towards offering people a cool alternative to a Big mac 'n Fries. What's more, it's win-win, McD's would get good marketing here too...!

Posted by: Rich...! | 24 Jun 2004 00:23:47

"Nice post D'ave" (said in awkwardly brown-nosey kind of way that seems to being doing it's rounds in blogland) I'm just not sure about the idea of McD's unique menu addition. Do you mean by unique as in country, province/state or each individual resturaunt? It would cost way to much to create a custom menu for each outlet. Possibly a pamphlet? Anyway you still won't get to to try anything other than the trusted Number 5 supersized. :)

Posted by: ../Ant | 24 Jun 2004 18:20:46

Actually, it was Seth's suggestion. How they do it is not the issue, but rather if they do. I think it makes sense to try and make each McDonalds a little bit different from the next without sacrificing their strengths. But I said that already.

Posted by: D'ave | 24 Jun 2004 18:42:13